Well-written blog posts offer value and add credibility to your eCommerce website. They can help increase brand awareness, improve search engine rankings, and even drive sales.
But to get customers to read your website’s posts, you need to write them in the most effective way possible, which can be challenging. Blogging is not just about writing your copy; it’s also about creating an engaging read that will convince people to buy from you.
With the help of this guide, you will find out how to write a blog post for an eCommerce website that will drive sales and increase your profits. Gear up because we will be going through each step of eCommerce blogging from start to finish.
Setting Up a Blog on Your eCommerce Website
A blog is not required for a successful eCommerce website, but it can work wonders for increasing traffic and, in turn, sales and profits. Blogging for eCommerce businesses is a great strategy to generate a strong return on investment for years to come. Here are a few eCommerce statistics that you should know:
- More than half of all blog readers shop online.
- 61% of US online shoppers become more confident about purchasing after reading blog recommendations.
- After reading unique blog posts on a company’s website, 60% of customers feel more connected to the brand.
- Before interacting with an eCommerce business, 47% of online shoppers read three to five articles.
Benefits of Having a Blog for Your eCommerce Business
There are numerous advantages to publishing blog posts on your eCommerce website. These can range from building your brand identity to driving sales and profit. Here are some key benefits that will help you grow your brand and increase conversions.
Building Brand Identity
Consistently producing high-quality blog content gives your brand personality. It aids in developing, reaffirming, and strengthening your online brand. It’s a pleasant, non-intrusive way of showing your customers who you are and what you stand for.
Blogging draws search engine crawlers to your website. Therefore, setting up a blog on your eCommerce website will significantly increase the amount of content on your site. The more content your website has, the more your eCommerce site will be indexed. This means many more prospective clients will likely find their way to your eCommerce site organically.
Your blog will not just increase traffic to your eCommerce website; it will also boost conversions. It can increase your credibility and relatability, giving new customers more confidence in buying your products and services.
11 Steps to Write a Blog Post for an eCommerce Website
1. Define Your Target Audience
Before you start writing your blog post, you must define your audience. You can’t write a blog post that appeals to everyone, so you must decide who your target audience is, including their interests. Define your target audience by asking yourself questions like:
- What are the demographics of the people who are likely to buy from my site?
- What customers do I want to attract?
- Are they young or old? Male or female?
- Do they have a particular interest area I can appeal to with my blog post?
Understand these so you can produce relevant content for your target audience. Then, once you’ve figured out your target audience and their interests, you can devote your time to creating impactful blog posts that they’ll find extremely valuable.
2. Brainstorm Blog Ideas
The next step in writing a blog post is to generate ideas. If the blog’s goal is to increase the sales of an eCommerce website, carefully consider the topic of each post.
You could generate ideas from current trends or popular topics among your target audience. For instance, if you sell makeup or skincare products, you could write about how to maintain healthy skin or avoid wrinkles.
You can continually expand your topic research by talking with your customer base, listening in on customer calls, reviewing product reviews, or monitoring questions submitted through your live chat queue.
You can write about anything on your blog, but you must conduct proper keyword research to write on topics that will drive traffic and sales. You’d want to know what your readers look for on Google and how it relates to your products or services. This will assist you in determining which keywords should be included in your blog post’s title and body.
3. Research Your Topic
Research is the most important step in writing your eCommerce blog post. Before you begin to write, you should know what your blog post will be about.
What are the main topics of interest? What are the main benefits of this topic? How can you make a case for why your readers should care?
You want to write an eCommerce blog post that is interesting and engaging but also informative and helpful. You can read industry news, blogs, and articles related to your target audience. You can also take a look at other blogs that have similar topics.
4. Choose a Catchy Title for Your Blog Post
A blog post title is the first thing your visitors will see, and it will significantly impact how they perceive your content. To get the most out of this step, consider what makes you stand out as an eCommerce brand.
According to blogging statistics, readers spend an average of 37 seconds reading a blog post. Therefore, your blog post’s title is your first (and possibly only) chance to catch your reader’s attention. After the 37-second mark, you must tell them that the blog post is for them and tempt them to continue reading. Here are some tips to consider:
- The title of your blog should accurately reflect its contents. No clickbait.
- To avoid being cut off in search, limit your title to 65 characters.
- Use catchy adjectives and language to entice your readers.
- Numbers in your title (aka a listicle) drive click-throughs and boost engagement.
5. Create an Outline for Your Blog Post
Before you start writing, create an outline for your blog post. Because the outline will serve as the skeleton of your blog, planning it has multiple advantages. For starters, having an outline makes it easier to write a blog post. Second, a clear outline lets the reader quickly read your post and grasp the main point.
Place a heading above each paragraph or a series of paragraphs with related topics. Headings enable your readers to quickly scan your text. They also assist readers in deciding whether or not to read your blog post.
Headers enhance your content’s overall structure and quality, allowing readers to stay on your site for longer. This is also why headers can have an indirect effect on your SEO. Proper headings allow search engines to quickly check and understand your content. Headers are also excellent places to insert visuals or product promotion.
- Write an Engaging Introduction
The introduction is the perfect place to grab the reader’s attention and set the tone for your post. You want to give them a sense of what they will get by reading your article.
The best way to do this is with a powerful opening sentence that tells the reader what your post will be about, what they can expect, and why they should care. Make sure your first paragraph conveys the main point of your post. This way, you make it simple for your reader to understand what your blog post is about while also informing Google about it.
- Write the Body of the Post
You should now have all of the information you need and an outline of the topics you want to cover in your blog post. This indicates that it is finally time to begin writing the body.
You don’t have to be a writer to write the body, but you should know how to write in a way that’s easy for people to understand. For example, showcase interesting statistics or research results in your blog posts. Statistics tell stories like anecdotes, so don’t hesitate to share compelling numbers that support your claims!
Stick to the structure you chose. Ensure your tone and style are appropriate for the target audience you want to reach. Don’t be tempted to write purely promotional content on your eCommerce website. In the long run, overtly promotional content may harm your brand. Instead, strive for a balance of promotional and authoritative content.
- Write a Compelling Conclusion
To ensure readers stay on your site for as long as possible, you should ensure they are intrigued by your post’s conclusion. If you don’t end strongly, readers may not stick around for longer than they should.
This is why it is important to give them something that will make them want more information or sales from your eCommerce website. It should prompt readers to go back and check out your site or follow you on social media. In your conclusion, you should:
- Summarize what was written in the body of the post.
- Give actionable tips for how readers can use what they’ve learned from this article.
- Finally, share a call to action that encourages people to click the back button or visit another page on your website.
- Correcting and Editing
During this step, you should review your blog post again and smooth out any strange sentences or errors. This involves checking for errors in your sentences and paragraphs. Check whether the overall structure of your blog post makes sense.
Using online spell checkers can be extremely beneficial if you’re not a seasoned writer. You could also ask a friend to read your text. Another set of eyes has a different perspective on your blog post and can thus spot errors much more easily.
- Optimize Your Blog Post for SEO
Search engine optimization (SEO) is a big deal regarding blogging. This is why you’d want to ensure that all your blog posts are optimized for search engines. Your goal is to let people find your content whenever they search for keywords, and you can achieve that if the post is visible on the first page of the results.
Optimize your blog posts by including keywords in the title or by including photos with relevant keywords. You can also use headings that contain the words your target audience is likely to search for related to their topic of interest. Some eCommerce SEO tips you should follow:
- Write headlines with your target keywords
- Write headlines that have catchy hooks
- Link your product or pages in your blog posts
- Add images, video, and/or audio
- Ensure your blogs are readable on mobile
- Ensure your website loads quickly
- Categorize your blog posts
- Promote Your Blog Post
The last step to writing a blog post is promoting it. Your goal is to get the most eyeballs on your content by sending it to as many people as possible. To avoid your blog posts becoming lost in the vast sea of available content, continue to promote and improve them even after they’ve been published for a while.
You can do this in several ways:
- Share on social media: Share your content with your friends and followers, telling them why they should read it.
- Include in email newsletters: Send an email newsletter that includes a link to the article so your readers don’t have to leave their inboxes.
- Blog sponsorship: Find companies that would like to feature your blog post on their site or social media channels.
You Don’t Have to Do Everything Yourself!
Blogging for your eCommerce store can earn you more traffic and eyes on your website, but it’s also an excellent way to educate your audience, keep them informed, and lay the foundation for brand building.
Still, creating blog content that’s engaging and informative can take time and effort. You might be having difficulty coming up with something worthwhile to write about each week, or you might find that editing each post is just not cutting it for you.
Luckily, there is an outsourcing solution for that. If you need help with your eCommerce blog content, look no further than Buzzing Blog, which can help you write the best content around the best keywords for maximum SEO value and traffic growth. Feel free to contact us now to learn more.
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