If you run a transportation or logistics company, you don’t have to work with the same old, tired topics for your blog.
If you want to start writing blog posts that will get your audience excited and interested in working with you, check out this list of 20 fresh ideas for blog post topics for logistics and transportation companies below!
Whether you choose to write about the latest trends, your unique perspective on an industry issue, or a real-life success story, there’s sure to be an idea here that’ll fit perfectly on your blog.
1. How to get the most out of global logistics
You can give international shippers important measures to think about as businesses prepare for another likely volatile year. Although there is no one-size-fits-all strategy, your choices should give shippers ways to reduce delays and spot possible savings as you start another challenging year.
2. Benefits of logistics outsourcing services
Write a brief article that provides a strategic and operational overview of the potential benefits of outsourcing a company’s operations and services to third-party logistics providers (3PLs). If you think your readers are wondering whether outsourcing is the best option for their business, you can list numerous benefits of outsourcing logistics services for your readers to think about.
3. Trends shaping the global supply chain
Write a blog article regarding what industry professionals have to say about the global supply chain. Include the effects of the pandemic and the great resignation and how they severely disadvantage ports and shipping industries, which both are currently attempting to overcome.
4. Ways to improve the delivery process
Write a blog article discussing practical measures your readers should employ to increase delivery efficiency and stay competitive. Draw attention to the fact that shippers are constantly looking for ways to drastically cut their shipping costs.
You always want to shape your blog posts with the question “why does my reader care?”, so be sure to include how your reader’s business will profit from streamlining its current transportation process.
5. How to choose the right third-party logistics provider
Write a blog post on how to choose the best third-party logistics company. Bring up the fact that the reputation and performance of your reader’s business depend on how dependable your logistics provider is, making a third-party logistics provider an essential component of many businesses’ supply chains.
6. The future of logistics and transportation
In your blog, discuss the key themes in logistics that could change the industry in 2023 and beyond. Start the blog article by mentioning how difficult the last few years have been for the logistics sector. Then, emphasize how the logistics industry keeps developing and briefly describe some of the factors that are propelling this growth.
7. How freight forwarding works
Assuming your reader is unsure of where to begin with freight forwarding or the logistics industry in general, write an engaging blog about how it functions. Introduce the concept of a freight forwarder by describing how they serve as a bridge between the firm that makes the shipment and the goods’ final destination.
8. Benefits of using a freight forwarder
With the sample blog topic above, you can also write about the benefits of working with a freight forwarder. You can target these to readers whose businesses are growing or those who are having trouble keeping up with shipping demand.
Include examples of how freight forwarders can make sure that various products can be delivered to just about any location with little effort on the part of your reader.
9. Importance of warehousing
If you run a transportation business, you may also talk about the importance of warehousing for a company’s supply chain. Include how it can prevent interruptions in the flow of goods.
Your readers might learn from your blog post how choosing the appropriate warehouse can radically change their supply chain.
10. Challenges of logistics and supply chain management
Write about some of the existing challenges that shippers and other supply chain players will need to be prepared for in 2023. Give advice on why supply chain volatility won’t disappear in the forthcoming new year. It’s possible that the industry has not yet eliminated several important causes of disruptions in the global supply chain.
11. Pros and cons of last-mile delivery services
You can cover last-mile delivery services in your article, including their benefits and drawbacks. Don’t forget to establish a basic understanding of what last-mile delivery is all about. Then, you can delve deeply into the logistics of last-mile delivery, determine its major issues, and talk about how technology might be used to address these challenges.
12. What is e-commerce logistics?
A blog post about e-commerce logistics, the method an e-commerce company employs to get an order out the door and into the hands of the customer, is a good article to publish. Explain the specifics of how e-commerce logistics functions and how it differs from brick-and-mortar retail to make the blog article more thorough.
You can also elaborate on the advantages of better shipping alternatives and explain why e-commerce companies now routinely outsource their logistics fulfillment.
Example: What is E-commerce Logistics?
13. Interesting facts about the logistics industry
It’s also a good idea to write about some interesting and entertaining logistics and supply chain facts that your readers are likely unaware of.
You can discuss how the industry has changed significantly over the last few decades to become what it is today, as well as how various technology advancements have affected it. You can include information about its history and development in your post.
14. When to hire a freight shipping provider
Write a blog post outlining the benefits of hiring any freight firm for a business. Develop the blog article specifically for businesses that are contemplating whether to use freight forwarding services for domestic service.
You’ll want to point out that since logistics work is the most crucial component of their expanding business, they should consider hiring freight shipping providers.
15. Common mistakes in logistics and supply chain management
You can write about some of the common mistakes that small- and medium-sized businesses make with their logistics. Acknowledging that even the largest companies make supply chain management errors will help you connect with your readers.
Emphasize the need for businesses to be aware of typical supply chain inefficiencies so they can collaborate with their provider to prevent them.
16. What are bonded warehouses?
Your readers may have learned about the possibility of using a bonded warehouse if their businesses have expanded to the point where it now makes perfect sense for them to keep their inventory in a warehouse offshore.
This is the ideal time to create an in-depth blog post on bonded warehouses and how they can benefit your readers’ businesses. Write everything you can about how they operate and why some companies should use them.
17. How to choose a transportation company
Write an article on the most crucial aspects that business owners should take into account when selecting a transportation provider. Make sure your blog article will provide your readers with a sense of the reliability, competence, and expertise of the transportation firm they are looking at.
Make the blog post useful not just for readers who need transportation services regularly to deliver the goods to the right destination on time and safely, but also for business owners who need to transport goods temporarily for sporadic shipments.
18. Tips for efficient shipping
You can offer advice on how to improve your readers’ shipping procedures so that their customers continue to be happy with the delivery service they offer.
Highlight how applying these straightforward suggestions will also help them save money, reduce the amount of time spent packing, and provide the best possible protection for their shipment.
19. How to optimize a business’s supply chain
Write about the best techniques to optimize supply chain operations to help supply chain leaders run and expand their businesses in this unstable environment. To help your readers strengthen supplier relationships, adopt better best practices, and raise their end-to-end visibility, consider building a list of expert advice and supply chain optimization samples.
20. Factors affecting freight rates
Write an article defining freight rates and how they impact your reader’s business. Point out that despite the ongoing fluctuation in freight rates, one thing never changes: the effect on your readers’ bottom line.
You can also explore the global problems that affect logistics costs and the operational factors that affect freight rates.
Example: 5 Factors That Affect Freight Rates
Shape Up or Ship Out…Your Blog
Get it?… Ship out?
We hope that this guide has given you a few ideas on the best topics to write about in the logistics and transportation industry for your next blog post.
No matter if you operate a fleet of trucks or provide shipping services to clients across the globe, revisit this list if you need something that will appeal to your company’s audience! If you’re finding that you’re just spinning your wheels (another pun, unintentional I swear!) when it comes to blog production, feel free to reach out to us for help.
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