If you want to take your recruitment agency up a notch and make sure that potential candidates choose you every time over your competitors, there are some content marketing strategies you should be employing right now.
In this ultimate guide, we’ll discuss everything you need to know about content marketing for a recruitment agency, including some great ideas and examples. These strategies will help your company stand out and get noticed by potential candidates and clients.
What is Content Marketing?
Content marketing is a strategic marketing approach that creates and shares valuable content to attract and engage your audience—in your case, employers and job seekers. Content marketing can include blogs, podcasts, videos, social media posts, white papers, and more.
More than 91% of companies leverage content marketing for both recruiting and lead generation. Content marketing for recruitment agencies can be as simple as a blog offering tips on improving your resume or as complex as a video series discussing the career paths your candidates can take.
Why Your Recruitment Agency Needs Content Marketing
Content marketing is a great way to get more leads, increase brand awareness and make your recruitment agency stand out.
Content marketing allows you to build a strong brand identity, increasing trust and credibility with potential candidates. This will help you attract more leads from people looking for similar roles in your industry.
Content marketing helps spread the word about what your recruitment agency does best— finding the right people for the right jobs. By creating engaging content that mentions your values and performance standards, you can help people understand why they should choose you over other agencies or recruiters.
Make it easy to find you online
Online channels have become vital in today’s job market as candidates use them to research companies before they hire them. Creating valuable and relevant content that includes links to your website or social media profiles will make it easier for them to find you when they search online for specific roles or companies.
Strongest Content Marketing Strategies for Recruitment Agencies
Content marketing is the best way to engage your audience and even grow your recruitment agency’s revenue. We provide you with the most vital content marketing strategies for recruitment agencies so you can market your business like never before.
Many employment agencies use blogging as a tool to share their knowledge and give advice to job seekers and applicants. For example, you can use blogs to inform and engage your audience on the most recent trends in hiring practices and job opportunities.
Before posting any blog content, think about who will read it and what they want to know. Then, you can develop an effective blog strategy by focusing your content on specific audiences within your sector.
Write about subjects that establish your authority since candidates like to work with trustworthy and knowledgeable recruiters. For instance, “top tips” blogs and how-to articles frequently succeed in attracting quality traffic.
Blog Post Ideas for Recruitment Agencies:
- How To Do an Executive Job Search (Hunt Club)
- Tips For Remote Onboarding During The Pandemic (SecureVision)
- The 2022 Tech Sales Salary Guide – How Much Are SaaS Reps Making? (Rain Makers)
2. Social Media
Social media is one of the most popular channels that companies use to develop their employer brands, engage applicants, and increase application volume. According to the recruitment statistics from Zippia, 84% of companies use social media for recruitment.
You can expand your audience by sharing your content on social media. For example, interact with clients and applicants, share different types of content, and give advice. Use hashtags, live streams, Q&A sessions, discussions, and other methods.
Remember that different platforms are suited to different audiences. Here are some of the best social media channels for recruitment:
- LinkedIn. LinkedIn is both a professional network and a job board that recruiters can use to target people who have already started the application process.
- Facebook. Companies and organizations can find talent using Facebook’s Graph Search function to conduct keyword-based searches (and it is ideal for finding prospects who match specific job criteria).
- Twitter. Twitter is great for networking, but it’s considerably less effective at helping employers locate qualified candidates. Despite its popularity among job hunters, this is because many prefer not to publish their employment histories on their profile pages or don’t list them at all.
Infographics are another type of content marketing that recruiters use. With infographics, you can break down complex information into bite-sized pieces, making sharing easier across social media sites like Facebook and Twitter.
Infographics are not just used to improve brand visibility through aesthetics. According to Venngage, infographics can improve SERP rankings in Google’s image search results, which is beneficial for SEO. Along with text-based content like a blog or social media post, infographics help recruitment agencies target keywords they want to rank for.
Here are some creative ways how recruitment agencies can use infographics to boost their content marketing:
- Incorporate smaller infographics within your blog posts to make them more exciting and interactive, or make one large infographic that appears at the top and highlights all the crucial points.
- Use infographics to illustrate data and help your audience understand your message instead of boring tables and figures.
- Send a teaser of your published infographic to your email list subscribers and a link to the complete version.
- Share it on your social media platforms by splitting it into small infographics (or infographic snippets).
Podcasts can drive high levels of engagement. They are also easy to repurpose into written or visual content. Podcasts can complement other forms of content to strengthen your company’s content marketing strategy.
For recruitment agencies, podcasts help humanize brands and offer them a voice that job seekers and potential employers can connect with. In addition, they give recruitment firms a chance to share their opinions on the most recent industry trends, offer advice, and share some insights about company culture.
Reach the right type of audience by creating a podcast that discusses hiring challenges, shares career experiences, or promotes current job opportunities. Check some of the top recruitment-related podcasts to understand what your audience is interested in.
- Recruitment Entrepreneurs by Recruit CRM
- Recruiting Future by Matt Alder
- The #SocialRecruiting Show by Katrina Collier & Glenn Martin
Another form of content marketing that is gaining popularity with recruitment agencies is videos.
Videos allow companies to share their expertise with clients and job seekers without making them read through lengthy texts such as articles.
Renderforest reports that 78% of users saw an increase in website traffic as a result of adding videos. When marketers include videos on websites, the quality of the page and the time visitors spend on the page both improve.
Videos may be used in content marketing for recruitment at every stage of your campaign, from pre-recruitment to post-recruitment. They also give prospective applicants a sense of your company culture, whether you host Q&As, webinars, live videos, or courses.
Engaging them with brief, entertaining social videos could be a great strategy if you work primarily with graduates. However, you can record interviews with industry experts if you work with executives.
- Why SaaS companies & VCs need to consider embedded recruitment with SecureVision’s CEO James Mackey
- How to Pivot Careers Successfully – Talent Insights [Ep 45]
6. White Papers
A white paper is a report on a subject that includes thorough research and in-depth information. For example, in the recruitment sector, this could focus on a particular new hiring trend or a more general issue, such as the difficulty of building a diverse team.
Writing white papers addressing relevant and complex recruitment concerns is the best course of action. For instance, you may publish a white paper on how company culture affects the recruitment of new employees or the specific needs of Gen Z and millennials in the talent pool.
White papers should focus on solutions rather than promoting your brand. The main goal is to communicate accurate information rather than to sell. This helps your brand develop a dynamic and active reputation.
Remember that you shouldn’t merely post your white paper and hope clients and applicants will find it. Instead, create a customized marketing plan to spread the word about your research and reach the most valuable and relevant audience possible. One of the less expensive methods is via social media, but be mindful when selecting the right platform.
- Remote Working in a Crisis: A Workplace Toolkit
- Act Like a Start-up and Win the Competition For Talent
- How To Use Talent Warehousing To Improve Recruitment Cost, Quality, and Branding
Leverage Content Marketing to Expand Your Recruitment Agency
In a busy market where businesses are contending for talent, your content might be the significant differentiator that makes you stand out from the competition.
You can use many content marketing strategies to help you attract potential candidates and customers. From simple blogs to podcasting, the possibilities are endless. By learning these strategies and adapting them to your business, you’ll be in an excellent position for success.
Need help getting your professional blog started? Get in touch with us today to explode your Google search traffic.