If you’re hoping to increase your web traffic, grow your conversion rates, build relationships with your clients that lead to lasting brand loyalty, and see quantifiable growth in your business, look no further. Creating and maintaining a blog for your brand might just be the solution you’ve been searching for. 

Whether you choose to produce your blog in-house or outsource the work, this guide will outline some of the top benefits of blogging for business and why you need to start blogging – if you’re not already. 

1. Increase Your Website Traffic

When you first created your site, you probably only got a small trickle of visitors. Don’t worry, it happens to all of us. There are numerous different ways to drive web traffic, but some are much more attractive than others. 

For instance, viewers can find your website by typing your company’s name directly into their search bar, but that will only work for people who already have you on their radar. So what about the potential customers who don’t know you exist (yet)? 

One option is to generate traffic by paying for an email list, spamming them with promotional mail, and then hoping some people click through and visit your site. But that’s both expensive and illegal (yes, it’s literally against the law). 

You could also try placing paid ads. It may not be illegal, but it’s definitely expensive – and it’s a continued cost to keep the ads running. If you stop paying, the ads stop bringing in visitors. 

But there’s another option: blogging. Every time you publish a blog post, it expands the online presence of your brand and allows potential customers to find you organically through search engines. Studies have found that businesses that blog receive 55% more website visitors

If you’re using SEO (search engine optimization) keywords in your blogs, you’re getting even more value by bumping yourself up in Google’s search results. Google has an algorithm that determines the placement of results on its page based on how useful it thinks each result will be to readers. The algorithm is based on a number of different properties, but one of them is relevant short- or long-tail keywords. 

For instance, let’s say that your company sells artisanal coffee beans. Think about questions that your clients might be asking: What’s the best type of coffee maker? Which country produces the best coffee beans? How do I make a good latte? 

Then, write blog posts that are informative and answer their questions using short SEO keywords: coffee near me, coffee maker, espresso machine, coffee bean, coffee grinder. You can also use long-tail keywords to be even more specific: best coffee machines for espresso, or cheap coffee grinders

When potential customers turn to Google to answer their questions, your blog content will come up – and voila! You’ll bring more and more visitors to your website. 

2. Improve Your Conversion Rate

Conversion rates go along with website traffic. This is true regardless of the industry or sector you’re in and regardless of whether you’re selling goods or services. 

With your improved number of visitors, you can begin turning traffic into leads. Adding a call-to-action, or CTA, to every blog post is a big part of the lead generation process. Normally, these CTAs look like free offers or forms that require only the viewer’s contact information (as opposed to their payment information). Once you’ve collected that information, you can pass it along to your sales team to pursue the lead. 

If you’re selling products, like in our coffee bean example above, a conversion would mean that a site viewer becomes a purchaser of your product. Blogging does important legwork to get these potential customers to your site in the first place, and then the content of the blogs can play into convincing them to try your product. 

3. Build Client Relationships and Trust

By keeping your blog active and updating it frequently, you can build a rapport with your customers and maintain a platform that allows you to share frequently asked questions, company news, and other helpful information. 

One of the best ways to draw in potential customers is to write blogs that are not just promotional. By filling your site with genuine, informative posts written in an authoritative tone, you can establish yourself as a leader in your space. Customers will begin turning to your blog to get their questions answered. 

Filling your blog with well-written, convincing content also lets your industry expertise shine and shows clients that they can trust you to provide quality products or services. 

You might be thinking, “Who has time for that?” It’s true that writing and editing blog posts can be a time-consuming endeavor, but in this day and age, there are plenty of solutions to that problem. For one, it’s become more and more common to outsource a blog by hiring a blog writer

Outsourcing this work can save you not only time but also money, as you won’t have to pay for a full-time employee’s salary, benefits, or vacation time. Plus, professional blog writing can give you the highest quality content, since your assigned writers will become subject matter experts in your industry. 

Ensuring that your blog content is top-tier is essential for building trust with the customer. Attention to detail goes a long way in convincing a potential customer to convert into a paying one. Per the popular saying, you only get one first impression. 

4. Enhance Your Brand Identity 

Creating top-notch blog content is a great way to deepen your brand identity and continue to build on what makes your business stand out. Catchy titles and clean, error-free copy will elevate your blog, helping you build personal connections with your customers. 

Effective blog posts present an opportunity to answer your customers’ questions, make them laugh, or provide them with relatable content. You’ll also be able to establish your brand’s voice by writing in a consistent tone, whether that’s witty, formal, inspirational, or any other of the many choices out there. 

When customers interact with your blog or website often and start to recognize your brand, that builds your reputation and increases brand loyalty. You’ll want to make sure that you’re putting your best foot forward in your blog’s content. 

Outsourcing blog writing can be a great way to ensure your blog is helping your brand, not hurting it. A sloppy blog won’t give a great first impression of your business. Reputable content agencies and professional blog writers should offer editing and proofreading services along with their writing services, which will ensure your blog always looks its best.  

5. Make Long-Term Gains

Blog posts are the gifts that keep on giving. In other words, they’re assets that continue to provide value well after their initial date of publication. When they’re indexed on search engines like Google or Yahoo, blog posts can continue attracting new customers and leads even years after they first appear. 

After they’re initially posted, blogs are a much more passive income generator – each post only needs to be updated every so often. Plus, they can be repurposed for other areas, such as social media. And the best posts really do the work…

HubSpot estimates that about 1 in every 10 blog posts ends up being what they call a “compounding blog post,” meaning that it will continue generating leads long after its initial publication. And as we’ve discussed, those leads have the possibility to turn into sales and conversions. 

As you’re working toward creating those superstar blog posts that will give you continuing returns, you’ll want to make sure to keep producing new content as well. You never know which post will be the one to hit that home run. 

A combination of content types and topics will help you draw readers into your site through evergreen blog posts that compound over the years as well as continual blog updates that keep your site fresh. Then, transform those readers into repeat customers with strong loyalty ties to your brand. 

Outsource Your Blog Writing to Buzzing Blog

Handing over the task of creating blog posts to experienced professionals is a great way to ensure that your blogs are high-quality, well-researched, and optimized for search engine results as well as for your customers. 

Buzzing Blog offers fully-managed blog writing services for business owners and digital or content marketing managers who are looking to bolster their teams with premier freelance support. By working with a reputable blog writing agency like ours, you can trust that you’re in good hands. 

Our team of trained and trusted writers, editors, and proofreaders will take care of blog writing for you so that you can devote your time and energy to other aspects of your business – like providing value for all of the new customers you land through the web traffic on your blog. 

Contact us today to discover how we can give your company the lead-generating blog it deserves.    

Josiah Brown